WASSO the story

WASSO is not just a fashion brand; it embodies a unique blend of cultural heritage and artistic vision, proudly rooted in Norway. Although the name “Wasso” may not seem traditionally Norwegian, its founder, Wasso Abel, hails from a Congolese background and has made Norway his home.

From a young age, Wasso Abel has been captivated by the world of art, honing his talents in drawing, painting, and photography.
This lifelong passion infuses WASSO's designs with creativity and a deep appreciation for diverse artistic expressions.

The vision for WASSO, our fashion brand, originated in 2017. We officially launched in 2020, right amid the COVID-19 pandemic and lockdowns—a challenging time that ultimately proved vital for our brand's development. We seized this moment as an opportunity to establish ourselves and push forward.

Five years later, we are proud to announce a rebranding and a strategic shift aimed at delivering superior quality. We are committed to creating more artistic designs, maintaining a keen attention to detail, and ensuring greater transparency. Our dream is not just alive; it is expanding and evolving into something even bigger and better.

By choosing WASSO, you are not only embracing exceptional fashion but also supporting a brand that celebrates multiculturalism and artistic innovation.

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